Web Site Creation
Do you have a nice website for your business? Have a professional looking website is absolutely crucial. Your website is the “tip of the spear” for your marketing efforts. All of your online appearances and interactions are designed to increase traffic to your website. There are important marketing elements that should be included in your site, so it is highly recommended that it be designed by a professional marketer.
Pay-Per-Click advertising is one of our primary specialties. It allows us on the enormous and dizzying array of options in order to target your ads to the right people, as their searching on a search engine, or reading content on the web, and mobile apps, or in gaming systems. This is a very complicated arena in which to execute effectively, and should only be done by certified experts. If any part of it is not set up or maintain well, it will result in wasted money.
Social Media Marketing
Unless you’ve been in a cave for the last several years, you’ve felt the impact that the social web has had on our culture. Facebook, Twitter, LinkedIn and Google+ (to name a few) are where your friends, family, and probably customers are. Interacting over these mediums can bring a lot of visibility to you, and traffic to your website. We will help set you up and get you going in SMM so your business can start reaping the benefits.
Search Engine Optimization
Search Engine Optimization (or SEO) is the process of making your web pages rank better in the search engines. How is that done? There are two categories of SEO: on-page, and off-page. On-page optimization means adding very important information to the web pages and underlying code. This information helps make it clearer to the search engine “spiders” what your web pages are really about. Off-page optimization is a process of building recognition to your pages from other web pages in the form of “links” and “citations”. We will start the process that gets you optimized and noticed, and leads to free traffic from the search engines.
Local and Listings and Optimization
One of the major waves that brought changes to Google, Bing & Yahoo in recent years is an emphasis on local business. Have you done a search on Google and seen a section in the middle of the results page that lists businesses that are in your area and show address, phone numbers, and other information? These are called the “local results”. Needless to say, showing up in this list can be extremely valuable. The process for showing up in this list is different than regular SEO. It requires certain actions and a strategy all its own. Getting your business to show up in the local results is another one of our services.
Besides Google, Youtube is the most searched website in the world. Web video has become a very big part of our culture. It is featured on many different websites and often makes its way onto major television networks. Does your business have a video online? If not, it should. It can give you great exposure without costing you money. Videos are “tagged” with keywords so that when someone searches on Youtube – or Google itself – your video can show up on page one of the search results. We are at your service to help you take advantage of this powerful medium.
Web analytics is the term used for studying the amount of traffic that comes to websites, and the activity and behavior of the visitors when they are there. It also tells where the traffic is coming from (PPC? Social? Organic?). This is important so that you can learn which marketing efforts are working and which aren’t. Running basic analytics is not expensive and can give you valuable information. It is highly recommended. We can tell you more in our free consultation.
Hello. My name is Barry Abraham, and I want to help your business get much more exposure online. Do you have questions about any of these areas? Let us know how we can help you.
- Website creation and effectiveness
- Paid advertising on Google, Bing, Facebook, or YouTube
- Search engine optimization
- Online reviews
- Social media exposure
- Video production
The Key Dos & Don’ts of SEO
SEO (search engine optimization) is the process of making your web pages rank higher on search results pages, or at least attempting to do so. Creating quality content is a mainstay of SEO. If you can provide quality content, it will likely result in more traffic to...
The Real Scoop on Using YouTube for Business
YouTube was founded in 2005 by three employees of PayPal. In 2006, it was bought by Google for 1.6 billion dollars. Since its simple and humble beginnings, YouTube has become the dominant behemoth of the online video world. It has a staggering amount of web traffic,...
If You’re not Doing Email Marketing, Read This
Email marketing is one of the most effective marketing methods in existence. It doesn’t take much time, doesn’t cost much money (if any) and has been known to have greater conversion rates than many other types of marketing. To best explain what email marketing is, I...
The Real Scoop on Craigslist for Business
Craigslist began in 1995 when Craig Newmark decided to send a regular email to friends about events happening in San Francisco, California. The list was popular. More and more people wanted to receive it. In 1996, Craig decided to turn it into a website that allowed...
Are You Using These Gmail Features?
Gmail is a free email service provided by Google. It first became available in 2007 and quickly became one of the most popular web email platforms. It has an amazing array of features that can keep you more organized, more productive, and less encumbered by clutter...
Do You Know About Jing?
(www.techsmith.com/download/jing/) Jing is a simple and free software program that serves a very handy purpose: it allows you to take screenshot photos of all or part of what’s on your computer screen. It also allows you to record video of what’s on your computer...
IFTTT Can Blow Your Mind
There are a lot of clever services on the Internet. Many are downright brilliant. IFTTT (pronounced “ift”) has one of the most inspired concepts on the web, and can be a very handy tool for you. IFTTT stands for “If This Then That.” IFTTT is a service for triggering...
If you’re not using Dropbox yet, read this
While going to M.I.T., Drew Houston (the founder of Dropbox) had the bad habit of forgetting to bring his USB flash drive with him to class. This annoying problem caused him to think of a way that he could easily have his data with him wherever he went. He thought of...
Need more sales? Sell the BENEFITS (not features)
This is one of the most important marketing principles in existence. It is simple, but commonly overlooked by most amateur marketers. When we advertise, we are attempting to communicate a message that will attract customers. What should that message be? We may have a...
Want more sales? Find your USP
We are surrounded by all kinds of noise in today’s world. We are bombarded with information on a daily and even hourly basis. As an advertiser, how do you break through the noise? It’s not easy to do, but it’s absolutely necessary to try. The first step in trying to...
How can we help you with Internet Marketing?
I want expert help with my website so that it brings in more leads for my business.
I want expert help to make my business appear more prominently in search engines.
I want expert help with Facebook, YouTube, online reviews, web analytics, & more.