What Will “Internet Marketing” Mean in the Year 2025?
I have been studying Internet marketing for over 20 years. I’ll never forget how excited I was when I realized I could make websites using a program called Microsoft Frontpage in 1997. Since then, I have been fascinated by the new opportunities and technologies that...
The Importance of Your Website
The Importance of Your Website The Internet was first developed in the 1960s. It was born out of a process known as “internetworking,” which allowed separate computer networks to exchange information. The World Wide Web (which is a function of the Internet) was...
Website Dos and Don’ts
Qualities of a Good Website Let’s make one thing clear immediately: people don’t care much about your website. They care about what they need or want at the time they visit. Maybe they want to read about your services, maybe they are looking for price information, or...
Is Your Website Good? Use This List to Check
Your website is the “home base” of your Internet marketing efforts. Make sure it represents your business well. Your website should be uncluttered, easy to read, and easy to navigate. Your website should have a clear call-to-action and easy-to-find contact...
What You MUST Know About Google Analytics
So you have a website. Perhaps you have other Internet marketing methods working for your business as well, such as a blog, a Facebook page, YouTube videos, or Google AdWords ads. This could be an effective set of marketing initiatives. Question: what would make this...
What Can a Blog do for you?
The word blog is a contraction of the words “web log.” A blog is simply a place to post information about something on the web. For example, if someone is searching for the perfect cheesecake recipe and wants to keep their friends and family updated on the project,...
The Real Scoop on Google Search Advertising
Two Simultaneous Goals With PPC (pay per click) advertising, you have two simultaneous goals: Be visible to the people who might actually become customers (based on the words they search, their geographic location, particular times they are searching, etc.) Be...
What is SEO? And is There a Cost to it?
Is There a Cost to SEO Traffic? Some would say there is no cost for SEO traffic because there is no charge to be indexed by the search engines or when someone clicks on a link from a search results page. I would say yes, however, because SEO can be very hard work. How...
Basics of Search Engine Optimization–Learn or Die
White-hat & Black-hat SEO In SEO parlance, white-hat describes SEO performed in a proper and legitimate way. This means adding quality content that people will actually want to read or see. Adding quality content to your website causes people to spend more time...
Should You be Doing SEO? (Search Engine Optimization)
Many businesses have reaped big profits as a result of SEO. Is it right for your business? My opinion is that it probably is, at least to some degree. For sure, you should do simple on-page optimization, such as setting the page titles, meta description tags, and...