For people not deeply familiar with Google AdWords, it can be a bit intimidating to try to use it. One of the scariest parts has to do with costs. People are worried that their costs will be out of control, and rightly so. If not set up properly, campaigns can waste a...read more
In a nutshell, call extensions add phone numbers to your ads. If your ad is showing on a desktop or tablet computer, a visible phone number appears with the ad. If your ad is showing on a mobile smart phone, there will be a clickable call button embedded in your ad....read more
Ad extensions are way to extend your ads with useful information and added functionality. They can help tremendously with click through rates, and improved ROI. Ad extensions can be categorized as manual, or automated. With manual ad extensions, the advertiser chooses...read more
The Conversion Optimizer is a great feature in AdWords that can help you increase conversions and lower costs with your campaigns. It basically entails letting the AdWords system take over control of your bidding so that its data signals can determine probability of...read more
Product listing ads are a unique ad format in AdWords that allow you to promote products that are for sale on your website. While it’s possible to use standard search or display ads to promote your products, product listing ads offer an opportunity to gain a special...read more
Sitelink extensions in AdWords extend your ad to show links to different pages of your website. While normal ads direct users to one landing page in particular, sitelinks offer the user several options so that they can go directly to the page they are most interested...read more
The Google Display Network offers exciting opportunities for advertisers online. Here are the eight most important things to understand about it: The first thing to understand is that display advertising is completely different than search advertising. Display...read more
Review extensions allow you to have positive reviews and comments appear with your ads. This is a great opportunity for advertisers because positive reviews can help you get more clicks and conversions. It’s becoming increasingly common for consumers to spend time...read more
Callout ad extensions allow you to include additional text in your search ads. This lets you add more information about your products, services, and business. Callouts are great for highlighting unique offers that can differentiate your ad from your competitor’s ads....read more
Call extensions are an excellent feature in AdWords for businesses that want to drive phone calls. Call extensions appear differently depending on the type of device. On a mobile smart phone, call extensions take the form of a clickable call button. This makes it very...read more
Free Learning Resources Available:
Google Ads Cheatsheet
Google Remarketing Cheatsheet
Google Analytics Cheatsheet
Internet Marketing Knowledge List
Video--10 Things to Know About Your Budget in Google Ads
Video--Brand Campaigns vs. Direct Response Campaigns
Video--8 Common Ads Mistakes to Avoid
Video--Overview of 3 Types of Remarketing in Google Ads
Video--Ad Extensions in Google Ads (Overview)
Video--Display Advertising for Mobile Devices
Video--Ways to Improve Quality Score
Video--The Top 10 Things to Know About Quality Score
Video--Learn About TrueView Video Formats in Google Ads
Video--Overview of Dynamic Search Ads in Google Ads
Video--12 Key Things to Know About Call Extensions in Google Ads
Video--The Basics of Interest Targeting in Google Ads
Video--The 10 Most Important Things to Know About Sitelink Extensions in Google Ads
Video--The 10 Most Important Things to Know for Mobile Advertising with Google Ads
Video--Keyword Match Types in Google Ads Explained
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Barry Abraham, founder of Brickway Marketing, is the author of “The Internet Marketing Strategy Book.” This is a 10-chapter book that gives an easy-to-understand overview of current Internet marketing opportunities.