AdWords:  Callout vs. Sitelink Extensions

AdWords: Callout vs. Sitelink Extensions

Sitelink extensions in AdWords extend your ad to show links to different pages of your website. While normal ads direct users to one landing page in particular, sitelinks offer the user several options so that they can go directly to the page they are most interested...
Do You Understand Review Extensions in AdWords

Do You Understand Review Extensions in AdWords

Review extensions allow you to have positive reviews and comments appear with your ads. This is a great opportunity for advertisers because positive reviews can help you get more clicks and conversions. It’s becoming increasingly common for consumers to spend time...
AdWords Must Do:  “Call Out” Extensions

AdWords Must Do: “Call Out” Extensions

Callout ad extensions allow you to include additional text in your search ads. This lets you add more information about your products, services, and business. Callouts are great for highlighting unique offers that can differentiate your ad from your competitor’s ads....