Outline

Introduction

Part 1—Get Your Website Right

Part 2—Early Stage—Must Dos

Part 3—AdWords/Pay-Per-Click

Part 4—Search Engine Optimization (SEO)

Part 5—The Social Web for Business

Part 6—YouTube, Email Marketing, Podcasting, & Craigslist

Part 7—Ten Amazing Tools & Timesavers

Part 8—Ten Timeless Marketing Principles

Part 9—Ten Things Every Entrepreneur Should Know

Part 10—Putting Your Plan into Action (Realistically)

Appendix

 

Introduction

Part 1—Get Your Website Right

The Importance of Your Website

Qualities of a Good Website

Gathering Elements for Your Website

Need-To-Know Stuff About Web Page Technology

What is a CMS?

Starting With WordPress

Summary

 

Part 2—Early Stage—Must Dos

Google Webmaster Tools

Google Analytics

Blogging

Citations

Register Your Local Business

Mobile Website

Summary

 

Part 3—AdWords/Pay-Per-Click

Two Simultaneous Goals

Should You Use AdWords for Your Business?

How to Control Costs

The Search Network vs. the Display Network

Account Levels and Structure

Keyword Match Types

Terms to Understand

Other Major PPC Platforms

Summary

 

Part 4—Search Engine Optimization (SEO)

How Search Engines Provide Results to Searches

Is There a Cost to SEO Traffic?

White-hat & Black-hat SEO

On-Page & Off-Page SEO

On-Page Optimization

Off-Page Optimization

Methods for Building Backlinks

About Keywords

Should You Use SEO for Your Business?

A Constantly Moving Goalpost

SEO Tools

SEO for Local

Summary

 

Part 5—The Social Web for Business

Facebook for Business

Twitter for Business

LinkedIn

Google+ for Business

Summary

 

Part 6—YouTube, Email Marketing, Podcasting, & Craigslist

YouTube

Email Marketing

Podcasting

Craigslist

Summary

 

Part 7—Ten Amazing Tools & Timesavers

Evernote

Gmail

Elance

Hootsuite

Jing

IFTTT

Dropbox

Remember The Milk

Google Keyword Planner

LastPass

Summary

 

Part 8—Ten Timeless Marketing Principles

Sell Benefits (Not Features)

Discover your USP

Repetition

Use Images

Humanize

Tell Stories

Always Be Testing

Scarcity

Listen First

Reciprocity

Summary

 

Part 9—Ten Things Every Entrepreneur Should Know

The Importance of Time Management

The Importance of Reputation

The Importance of Referrals

The Importance of Partnerships

The Importance of Planning

The Importance of Networking

The Power of Optimism

The Power of Persistence

The Power of Focus

The Power of Habit

Summary

 

Part 10—Putting Your Plan into Action (Realistically)

Must-Do

Must-Consider

Must-NOT-Do

 

Appendix