Introduction

Welcome to The Internet Marketing Strategy Book.

If you are in business (or you want to be), your marketing efforts can be a crucial aspect of your business plan. Having a great product or service is a good start, but marketing it can be a make-or-break factor. The Internet has brought big changes to the way businesses approach marketing. The sheer popularity of email, web videos, search engines, social websites, and more makes it a necessity for businesses to leverage these mediums. The risk of ignoring them is too great. Your competitors are jumping onboard—you need to as well.

When I first began learning about Internet marketing, I found it fascinating. I still do. The problem is that (to use a metaphor) you think you are jumping into a swimming pool and then realize you are in the ocean. One minute you are focused on a small facet of Internet marketing, and the next minute you are overwhelmed by how vast the area around you is. You try to progress in one direction, but the winds are blowing you in another, while the current is moving you in yet another. We hear that we need to blog, tweet, use SEO, use AdWords, run email marketing campaigns, make YouTube videos, ask for Facebook “likes,” and on and on and on. How are we supposed to do all of these things? How are we even supposed to learn all of these things?

I am writing this book for business owners who need an Internet marketing strategy that is REALISTIC. Let’s face it: one could spend weeks, months, or years just studying how to do SEO, AdWords, or some other method in the proper way. I’m guessing you don’t have time for that. This book is intended to give you an overview of the most prominent types of Internet marketing and to help you decide which ones are right for your business. In a succinct way, I intend to explain:

  • What a particular aspect of Internet marketing is.
  • Whether it is right for your business.
  • Various ways it could be helpful.
  • The most important things to know about it.
  • The most important things to do with it.
  • The most important things NOT to do with it.

This book tells you what you need to know in order to make a realistic plan—no less, and no more. Time is a precious resource, and I want to help you make the very best use of it. This is the motivation behind both the substance and the style of this book.

Using the Internet for business offers exciting opportunities never before seen in history. It is an endless frontier that anyone with a computer, Internet access, and some ambition can venture into. I hope this book is helpful and enjoyable to you on your quest for online-marketing success.

To contact me, or to see valuable supplements to this book, please go to these links:

www.brickwaymarketing.com/contact

www.brickwaymarketing.com/strategybook/supplements/

I would love to hear any comments from you, and will try to answer any questions that I can.

 

 

Side-note fact: What’s the difference between advertising and marketing? Advertising is just one component of marketing. Marketing is a much broader subject which can include advertising, public relations, sales strategy, market research, product pricing, and more. 

Throughout this book the words marketing and advertising appear many times. I did my best to use the appropriate term for the subject, but in many instances, either one was applicable. Therefore, my choice of terms could have been random in those instances.