About Brickway Marketing
- We educate for successful AdWords advertising.
2. We manage campaigns to help clients succeed.
Brickway Marketing has two primary missions:
- To educate business owners and marketers on the immense power of Google AdWords advertising, and the ways it can help businesses grow by leaps and bounds.
- To offer advertising services that are measured, tracked, and optimized to create guaranteed positive ROI for businesses.
How do we educate?
We offer online resources to help simplify and explain the complexities involved in AdWords campaigns. These include: blog articles, videos, and downloadable guides in PDF format. For access to all resources, click here. We also provide AdWords presentations and workshops at various conferences and events.
How do we help businesses with our services?
We create campaigns for visibility and traffic in a way measures the results of all time and money invested. This means that a structure built on measurement and tracking mechanisms is essential. Changes and improvements are then continually applied based on the results shown by tracking systems.
How do we measure?
We use website conversion tracking to determine the level of engagement and actions that your site visitors take after clicking on your ads. This type of tracking is crucial for knowing how well certain ads, campaigns, or keywords are performing for your business. We also use phone call tracking to determine if phone calls leads are coming in as a result of your online ads.
How do we help you dominate over your competitors?
We help you dominate over your competitors online because WE KNOW MORE THAN THEY DO. Very, very few businesses are using AdWords in an efficient way to get the maximum benefit from their investment. Many businesses are running campaigns so badly that they are throwing practically all of their ad cost money out the window. We bring a level of expertise that is rarely seen in this field. To put it bluntly, we are heavyweights in a field chock full of lightweights.
Experience, qualification, & certification
Our experience in web marketing goes back 18 years. We hold official Google certification for all variations of AdWords advertising, as well as holding official “Google Partner” status. We were recently awarded with the “5pecialist” certificate by Google, which puts us in the top echelon of certified experts.
Every business, large or small, has a limited advertising budget. Our most fundamental principle in our marketing strategy and execution is that advertising dollars be spent in the very best way possible for getting results. The words, “Don’t Waste a Penny,” represent the key principle for how we operate. Advertising dollars are an INVESTMENT, not an expenditure. Getting the best return on investment is our constant obsession. We also strongly believe clear and quickly-responsive communication with our clients. We are not the types that don’t answer your messages, or are hard to get in touch with.
CEO & Director of Marketing
Barry Abraham is the founder, CEO, and Director of Marketing for Brickway Marketing. He began his web marketing career in 1997, and has adapted through many changes that have occurred since then. In 2011, he decided to make the exciting world of Google AdWords the center of his online marketing focus. He achieved certification by 2012. Barry is also the author of “The Internet Marketing Strategy Book,” which is a 10-chapter book to help business owners navigate the vast and quickly-changing waters of Internet marketing.
Free Learning Resources Available:
Google AdWords Cheatsheet
Google Remarketing Cheatsheet
Google Analytics Cheatsheet
Internet Marketing Knowledge List
Video--10 Things to Know About Your Budget in AdWords
Video--Brand Campaigns vs. Direct Response Campaigns in AdWords
Video--8 Common AdWords Mistakes to Avoid
Video--Overview of 3 Types of Remarketing in AdWords
Video--Ad Extensions in AdWords (Overview)
Video--Display Advertising for Mobile Devices
Video--Ways to Improve Quality Score in AdWords
Video--The Top 10 Things to Know About Quality Score
Video--Learn About TrueView Video Formats in AdWords
Video--Overview of Dynamic Search Ads in AdWords
Video--12 Key Things to Know About Call Extensions in AdWords
Video--The Basics of Interest Targeting in AdWords
Video--The 10 Most Important Things to Know About Sitelink Extensions in AdWords
Video--The 10 Most Important Things to Know for Mobile Advertising with Adwords
Video--Keyword Match Types in AdWords Explained
I’ve been using Barry Abraham of Brickway Marketing for the last 18 months. He has increased our Internet presence on Google, Bing and Yahoo. Over all, business has increased 15 to 20 %. In addition, he helped us earn a 5 star rating on Google searches. His expertise and consultation has been a great value. I highly recommend his services.David Pellicano
Barry is very organized, knowledgeable, and responsive. He has been successfully managing the AdWords campaigns for several of our company’s brands for the past year. His expertise has helped grow our customer base and increased sales. We are happy customers!Molly Hunsinger
Working with Barry Abraham from Brickway Marketing was a great help to my business. We have a marketing company but our knowledge about using Google Adwords effectively was lacking. Barry was able to explain several steps we could take to make big improvements. We trust Barry as a true expert that we can rely on.Frank Motola
How can we help you with AdWords?
I want to learn more to help my business grow through online exposure.
I want help from a specialist in order to get the most from AdWords.
I would like to consult with an AdWords expert to help optimize campaigns.